organization’s strategic direction: what vision you want to pursue, how you will make a difference, how you will succeed, and what capabilities it will take to get there.
Dwight D. Eisenhower’s sage advice that “Plans are useless, but planning is everything,”
Five Questions to Build a Strategy
environmental scans, SWOT analyses, customer analyses, competitor analyses, financial modeling, and so on.
What are our broad aspirations for our organization & the concrete goals against which we can measure our progress?
Across the potential field available to us, where will we choose to play and not play?
In our chosen place to play, how will we choose to win against the competitors there?
What capabilities are necessary to build and maintain to win in our chosen manner?
What management systems are necessary to operate to build and maintain the key capabilities?