Thursday, April 05, 2018

Cause-Based Partnerships, Cause, nonprofit

Cause‐related marketing, philanthropy, and the arts
Karen Maru File Russ Alan Prince
Nonprofit Management and Leadership

Interface Dynamics in Cause-Based Partnerships: An Exploration of Emergent Culture
Barbara Parker John W. Selsky
Nonprofit and Voluntary Sector Quarterly, vol. 33, 3: pp. 458-488.

Cause-Related Marketing in the Retail and Finance Sectors
An Exploratory Study of the Determinants of Cause Selection and Nonprofit Alliances
Catherine Liston-Heyes Gordon Liu
Nonprofit and Voluntary Sector Quarterly, vol. 39, 1: pp. 77-101.

Nonprofit Collaboration With Luxury Brands
Positive and Negative Effects for Cause-Related Marketing
Silke Boenigk1, Viktoria Schuchardt2
Nonprofit and Voluntary Sector Quarterly, vol. 44, 4: pp. 708-733

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