Thursday, April 27, 2017

This, unclear antecedent

It may be unclear who or what This refers to. Consider rewriting the sentence to remove the unclear reference.

Vague The company advertised on a billboard for the first time. This will attract new customers.
Clear The company advertised on a billboard for the first time. This medium will attract new
                customers.
Clear The company advertised for the first time on a billboard in order to attract new customers.

Vague Literature is my favorite subject. They are such interesting people.
Clear Literature is my favorite subject. Writers are such interesting people.


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