Thursday, April 27, 2017

important, very, greatly, and highly

critical
crucial
imperative
paramount
vital

Words such as very, greatly, and highly are meant to intensify the adjectives you use, but they often have the opposite effect. For example, calling something “very important” suggests that the writer is not confident enough to simply declare that the thing is “important” and must instead rely on a crutch word. Try to reach for stronger adjectives that can convey your meaning all by themselves.

Acceptable:
That pizza was very tasty.
Better:
That pizza was delectable.

Acceptable:
Marie was very sad about having to miss the dance.
Better:
Marie was grief-stricken over having to miss the dance.

Acceptable:
I’m very tired.
Better:
I’m exhausted.

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