Monday, February 15, 2016

nonprofits’motives tend to be altruistic (Milne et al., 1996)

 whereas businesses partner to pursue self-interests (Iyer, 2003) like enhancing corporate image (Alsop, 2004; Zammit, 2004), garnering social capital and accessing existing networks (Millar, Choi, & Chen, 2004); selling products (Burlingame & Young, 1996); and attracting, motivating, and retaining desirable employees (Lewin & Sabater, 1996).

(Selsky & Parker, 2005)

http://www.highar.com/content/themes/highar/resources/jom05-as%20printed.pdf


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